WOW Skin Science: Content Creator Guidelines, Best Practises, Do’s and Don’ts

1. Briefly explain/show what your WOW Skin Science Product does and why you use it: 
   1. WOW Skin Science product provides users with confidence and peace of mind with healthier hair or skin or wellness for less. WOW Skin Science products are natural and cruelty-free and can be purchased online at buywow.com, Amazon, or in-store at Walmart. 
      1. You do not have to include every detail about the product but rather, creatively share the value of it and the benefits of them, outlined below.
      2. You can do this through voice over, talk in front of camera, text overlays, or a combination of both.
         
2. Explain/show what’s unique about your WOW Skin Science product:

1. Free of harsh chemicals
2. Sulfate free, Paraben free, Silicon free
3. For Hair Products: Supports healthier, thicker hair etc  (see product benefits to learn more)
   For Skin Products: Supports healthier skin etc (see product benefits to learn more)
4. Smells amazing
5. Use the money you’d save from expensive treatments and put it towards family, loved ones, and towards using eco friendly products
6. Easier and safer on the environment to use all natural products/more eco friendly

Do’s and Don’ts: 

Do’s

• Use transitions, content types, effects, and trends
• Make sure the product logo is clearly visible on the product(s) you’re featuring in the video (product facing forward at the camera)
• Use Text overlay to callout key benefits/features of the shampoo
• Don’t use excessive emojis
• Make sure your video is high quality and not blurry or pixelated
• Show yourself in one of the clips if it aligns with the content you’re producing

Don’ts

• Don’t cover the product or video with too much text overlay
• Do not use or lip sync to copyrighted music so we/you can repurpose it later on future postings/repostings. If raw video is available – please make sure you have a copy of your raw video.
• Don’t post a version of your video with your TikTok watermark on it. You get better engagement if you don’t repost your watermarked videos to Instagram, Facebook etc.
• Avoid displays of excessively visible skin or revealing clothing
• Don’t use heavy altering filters/edits
• Don’t show any competitor logos
• Avoid saying promising claims such as 7 day hair growth, instant results in 7 days, or mentioning “organic” ingredients

Remember, show how good the product and how it helped you with your hair or skin issues. Don’t expect SALES by JUST showing clips of holding the product WITHOUT using, explaining benefits or talking about it. Use the latest trends or check what other top influencers do when they do viral videos. There is a reason why fans/followers like or follow you, show them what is valuable/helpful/entertaining and sales will come in naturally.

“Nobody watches ads. People watch what entertains them. Sometimes it’s an ad.” — Howard Gossage